Research into music videos

Today, My group have been researching into music video to help us decide what we want to do in our own music video for this project. Our preferred choice of genre of the band and music we have decided to be one or more of the following: Acoustic, Indie, Folk, Rock.

Out of the videos which we have searched through, we have found a few that really stand out. They have also given us a few ideas or shown us techniques, in which we may include and utilise into our own music promo video.







First of all, we decided on the type of venue we wanted to film it in. 'Little Lion Man' by Mumford and Sons was filmed in a venue that appeals to us the most. The warm and comforting atmosphere that is produced by the lighting and setting was a feature we would like to reproduce.







'Balloons' by Foals really distinquishs itself as a style of music video we would like to do. The shots of the band playing together as a whole are something we are very content on having, as well as the set the video is filmed, a room that is rather compact.



Animation is a popular feature found in various music videos. It was recurring theme in many of the videos we researched, even with those videos being of different genres. It is a possible idea for us to include within our video, whether it be, stop-motion animation to computer-generated animation.







'Jet - Are You Gonna Be My Girl?' and 'Heartless - The Fray' are popular videos that have used animation, which gives them a unique touch to the song (usually because the animation is related to the lyrics in some form). This type of animation we believe is possible for us to achieve ourselves.

'Crazy - Gnarls Barkley' is another very popular song with computer designed/generated animation, but seems a bit far out of league to be acheivable.








'Airplanes - Local Natives', a personal favourite, was a video that gave us lots of ideas. From 0:23 in the video, there are pictures of the band members that are made transparent so that you can see their 'skulls'. This transparency technique is something we are very much considering for our video, as we all like the idea of it and could so how it may draft into our video. However, we are still in the research stages of the production.







Stop-motion photography was another concept we saw a lot of, and the band, The Maccabees, used this technique throughtout various of their own videos. 'Precious Time' used a combination of photographs, drawings and the movements of a human. We all agreed it was an appealing style and a possibility for our own production. 'Latchmere', another Maccabees song, includes stop motion. At 0:27, we see the paper run up the wall. That effect is something we would like to be able to include.