Ancillary Task: Magazine Advert Design

After the initial research we did on magazine adverts, we created a design for our own magazine advert. We choose that to follow the colour theme featured in the animation of our production, a discoloured white. We will also include some of the images we used to create the animations. For instance, the dove and the split heart. We did this because the band adverts we had researched, most notably with Arcade Fire and Bullet For My Valentine, who followed their theme throughout, of there CD covers, magazine adverts and music videos. This is why we have tried to implement similar themes, such as colour scheme, into our own advert. This will allow it to become more identifible as a product, hopefully allowing it to be recognised by a wider audience, maybe even outside of our demographic. The Maccabees are also notable for using images from the CD covers etc and including it in their animation.

The music video

Main task: Alterations

During the post production of our music video, we had to make some alterations to insure that we kept the highest degree of professionalism, as well as avoiding amateur mistakes and continuity. Here are the changes we made to our original ideas, which can be found on the video planner and storyboard in earlier posts:
(All pieces in Red are the shots we decided to use instead)

0:14 - 0:17: Originally, this was meant to be a mid-shot of the singer. However, as we are trying to introduce the band to our audience, we opted to use a close-up shot of the singer instead. This way, our audience will be able to see his face as if they were next to him, rather from a distance. Since he is the front man of the band, he usually is key to recognizing who the band are, so this is very important that we capture this for our audience to see.


1:12 - 1:14 and 1:34 - 1:36: During these times, we were intended to have a long shot of the guitar playing his parts. However, once we reached the post-production/editing stage, we noticed the long-shots we filmed of the lead guitarist showed the tripod we had used in the background. Of course, we could not include these shots, otherwise we would be negative to our video, since it shows amateur mistake, continuity and degrades the professionalism of the piece. It is very unlikely for you to find these sort of mistakes in a professional music video. To right this wrong, we had to use a Two shot of the lead guitarist and bassist that we had filmed and used in another section of the video. Since we did not have the time to re-shoot this section, we had to use another shot. We tried not to use the exact same two shot, by cutting an earlier or later part of that full two-shot. With this change, we are saving ourselves from affecting the professionalism of the video unintentionally.


3:21 - 3:23 and 3:29 - 3:31: In these shots, we aimed to get low-angle mid-long shot of the lead guitarist and the same for the bassist. However, again in the post production stage, the lighting of those two clips were far from acceptable. We didn't notice this when we were shooting the shots, so we didn't make adjustments. Instead, we've decided to use a low-angle two shot of both the lead guitarist and bassist which we also had, but hadn't used until then. The lighting on these shots we sufficient, and a much better improvement to the other shots.