Monday 6 December 2010

Problem with, (and solution to) the music video

We have been informed by a band member that his job restricts him to certain times for us to shoot the music video. His job spreads from Monday to Friday so our original plan to shoot the video on a Thursday or Friday during the day has had to be altered. We search for other options and have now planned to shoot the video in the Sandgate Church Hall, where as a band we usually practice. It is not too far from the school stage we were originally planning to use, so our location look, based on our research should not differ too much.

Another problem we have found that due to Matt's work constraints, he is unable to film the section where he catches his drumstick before activating the whiteboard to show the animation. Instead, Aiden will take the place of not only Matt, but all the other members role's in relation to the whiteboard 'activation'. This way we will not have the time constraints of all five members. However, this will not alter the band members unique action during the video. For instance, Matt will still throw his drumstick off shot (this will be filmed at Sandgate with the rest of the video), but instead of himself catching the drumstick, Aiden will be there instead.

UPDATE: We again have decided to alter the video. Aiden will no longer feature in the video, but instead we are going back to the original idea, with a few slight differences. We saw it unnecessary for someone to catch the items to 'activate' the animation, so we have decided to show the unique items landing on a white background, most likely a large piece of card around A1 size, and be the starting point of the animation. From that background, we can use the same background to film the animation so it does not look uneven.  

Wednesday 1 December 2010

Ancillary Tasks - CD/DVD & Magazine Research

Due to the weather conditions, we were unable to begin with the intial filming as George was not able to get into school. We saw this opportunity to make a start on some ancillary task, beginning with the research. We searched the internet for magazine adverts but had no luck, so we took the other option of actually purchasing a few magazines to find the adverts. We got two popular music magazines, known as, Kerrang! and NME. We managed to find a few useful adverts in these magazines that we could anaylse and depict the type of features, structure and themes we might want to include in our own magazine advert. Even though the bands featured may be of different musical genres, we can still use the adverts for ideas.

Bullet For My Valentine - The Fever Tour
(Found in Kerrang! Music Magazine)


On the left, there is an advert for Bullet For My Valentine's latest tour 'The Fever Tour', named after their latest album 'The Fever', featured in the centre. Straight away, there is an unmissable feature in the background of the advert. It clearly displays the same image as featured on the album cover of a semi-nude woman. This seems an obvious feature to include on a magazine advert, as it will inform of the audience of what album they will expect to hear if they attend one of the dates of the tour.

The image on the right hand side is the band's first album, 'The Poison' which follows a very similar theme of gothic, curved, sharp text; few but effective colours and another semi-nude woman. The gothic-like text is seen as fairly normal for bands of a hard rock or hardcore genre. There is a strong link between both albums, the theme and the magazine.

In terms of colours, both ablums use a little amount of standard colour. 'The Fever' has a blue colour to it whereas, 'The Poison' has a red colour to it. They also seems to be slightly faded or greyed over, with a grain effect over the top, again to give a gothic feel to the band, likely to appeal to the band's fans.

The magazine advert is full of the necessary information for anyone to find out about the band's new tour. This includes: the name of the tour; some of the dates and locations of the shows, with numbers to ring; the website of the band; and a caption of the album in the bottom left corner. The text follows the same colour themes as the album, but includes a 'red' for the dates of the tour. this could be used as a focal point for fans looking for the location of their next show.

Both of these products, the magazine advert and the related album follow the running gothic theme that the band aim's to represent and appeal to